All of the Editor's Picks and
Shopping Guides are regularly updated as new styles come
into the stores. Summer looks usually begin
to become available in mid to late April, and some
cruise and Spring Break vacation resort
styles will have looks appropriate for summer as early
as January, particularly swimwear. The following full-figured shopping
guides are likely to include summer appropriate styles
as they become available.
Clearance Sales begin in July and continue through
mid-August when new Fall and Back-to-School looks are
arriving in stores. The Back to School shopping
season is becoming increasingly less important to
consumers, with many students are shopping in more year
round patterns to keep up with Fast Fashion trends.
Expect retailers to shift collection timing and
strategies within the next year or two as they adjust to
the new patterns, especially in the teen and college age
remarkably scarce after July, so shop for bathing suits
early. Natural fibers such as cotton and linen are
particularly sought after at this time of year along
with some of the higher tech moisture wicking fabrics
developed for the sports and activewear sectors.
More casual styles in modern
classic and trendy styles are popular at this time of
year, with more wardrobe refreshs for outdoor and
weekend activities. Summer weddings are the main formal
shopping need. Outdoor music festivals have driven a
demand for free flowing summer BoHo looks in recent
years including items such as maxi skirts and dresses,
kimonos, and embellished and folk patterned tops.