Elegant Plus, Founded in 2002:
Sharing Our Experience Serving Up
Plus-size Clothing and
Fashion Trends on the World Wide Web
DID YOU KNOW? The average
U.S. woman wears a size 14, and an estimated 56 percent of
American women wear plus-sizes.
Founded in 2002, Elegant Plus is one
of the longest running plus-size fashion websites on the
internet. The service philosophy is consumer focused with a
particular interest in offering style options that meet
every lifestyle, fit, and quality demands at every price
point. Elegant Plus is interested in the entire consumer
experience from first web contact through the ordering
process to garments meeting customer expectations upon
reception.
The plus-size fashion marketplace is growing and becoming
more and more competitive every day as it matures. It is no
longer enough to simply carry plus-size options or extended
size ranges. Customer expectations are increasingly in line
with her smaller sized counterparts. Elegant Plus partners
with retailers that offer appealing website presentation,
ease of ordering, prompt shipping, and a good depth of
plus-size clothing inventory with average to better than
average rates of merchandise returns. Fit, quality and style
are an important part of the mix when we review a potential
retail partner and accept them into our plus-size clothing
shopping directories.
Content curatation of hand-selected fashion and articles is
based on an in depth knowledge of market trends, product
supply and demand, styling, and a retailer's overall
consumer experience. Unlike many other shopping websites,
the simple blind redistribution of partner inventory
catalogs is not a part of the Elegant Plus process. Trend
analysis, market research and fashion forecasting are
important components in how Elegant Plus selects, shapes and
distributes content to consumers to help them find exactly
what they need and want. There is also a conscious
recognition that plus-size women are diverse in tastes, body
types, and lifestyles and not a monolithic consumer entity.
Elegant Plus is always seeking new ways to serve more
full-figured women and support their apparel needs for
self-expression and social engagement.
Elegant Plus actively engages in and encourages conversation
among designers, small business owners, consumers, size
activists, and retailers through several channels and seeks
to propel the industry forward in a positive, women and body
friendly way while supporting business and the plus-size
apparel marketplace's success within the larger fashion
world. Part of this approach involves the
Health at Every Size
philosophy which the Founder and Managing Editor,
Thea Politis, has long
believed in and is gaining momentum in the mainstream
dialogue. As a healthy, plus-size woman herself she
strongly believes self-esteem, respect, and positive reinforcement are
the cornerstones to helping women of all shapes and sizes
look and feel their very best.
Elegant
Plus knows you are unique,
so let us help you express yourself.
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What People Are Saying
Testimonials
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Thanks for showing us frumpy, dumpy
housewives that there is more for us on the
fashion scene!
- Tawanda
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Thank you so much for
recognizing that women can dress
well over a size 10. No, not
can, but DESERVE to dress well
no matter what our size. Kudos!
- Sheryl
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I had no idea there were so many
clothing options available in my
size until I found your
web-site. Thank you, thank you,
thank you!
- Sue
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Finally! A fashion website
that caters to REAL women!
No more lusting after clothes
that don't fit our budgets or
our bodies. - Emmilyn
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Thank
you for remembering not just the
size 12, 18 or 24 size woman.
This is the first time I've
found a place that recognizes
that even super size divas are
people too and like great
fashion. I will be back many
times, no matter what my size!
- Louise
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Bless
you for daring to not pass
judgment. It is a true
relief in this thin-is-in world.
My health and my weight are my
own concern. You dish
pretty clothes without a side of
snide. - Angela
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